The Ultimate Guide to Creating Killer Landing Pages
If your goal is to grab customers' emails and their credit card details then you need to stop focusing on everything else BUT your landing page design.
Before I give you the secret formula, let me explain what a landing page is.
What's A Landing Page?
If done right, a well-designed landing page will benefit your business day and night –– bringing in emails, leads and sales.
Done wrong, well like Willy Wonka said to Charlie "You Get Nothing! You Lose! Good Day, Sir!"
Got it? Good. Let me explain how you can create a solid landing page for your customers.
How To Create The Most Epic Landing Page Ever
The most important aspect of your landing page is to grab your visitor's attention straightaway.
This brings me nicely to my secret formula for creating the most epic landing page ever –– the AIDA model: Attention, Interest, Desire and Action.
This model outlines the customer's decision-making process that we all go through when making a purchase or sharing our emails.
To help you visually understand the AIDA model and how it can be applied to your landing page, I am going to share a top-notch landing page that ticks all the boxes and then some.
Cut Yourself Some Slack...
In today's post-COVID world, two words that interest most companies are speed and flexibility. Those words are what turn visitors' attention into interest and why they will continue to scroll.
When trying to write copy for your own landing page, remember this...
Speak to your customer –– make them feel like they are the only person you are talking to. People don't buy the product, they buy the benefits –– so talk about them.
D: Desire & A: Action
Above that copy, there are two highly effective 'Call-to-actions'. All you gotta do now is enter your email and you're off to the races. The entire AIDA model is in the header section of Slacks landing page. Sure you can keep scrolling and people do (goldfish attention), but Slack has continued the AIDA model throughout its landing page in preparation for this.
Let's wrap things up…
Then once you do that, how can you say or visually show something interesting that your visitor will want to continue scrolling.
Even if you achieved all of the above...how can you now create a strong desire that your visitor will take action and give you over their email or better their hard-earned dolla dolla.
Remember above all else –– Speak to your customer –– make them feel like they are the only person you are talking to. People don't buy the product, they buy the benefits –– so talk about them.
You got this,